Is EV Concept Enough to Keep Buick Relevant in US?.Before the Encore GX, Buick sold the smaller Encore, but that vehicle was discontinued in November. The Trailblazer outsells the Encore GX about two to one, but the refresh of the current Trailblazer is coming later. Today, Buick reveals midcycle updates for its smallest crossover, the Encore GX, which was all-new in 2019 as a 2020 model, arriving about the same time as its platform mate, the popular Chevrolet Trailblazer. While the product picture might not look very rosy for Buick, the product and design teams think otherwise: The brand is growing increasingly popular with women, and its vehicles populate a sizeable niche in between mainstream and luxury brands.
When Buick killed off its Regal sedan and Regal TourX wagon in 2020, the brand was left with nothing but utility vehicles, and now there are only three of those crossovers: the small Encore GX, the midsize Envision, and the three-row Enclave. Other popular small crossovers are the Subaru Crosstrek, Ford Bronco Sport, and Jeep Compass.
Buick identifies the Mazda CX-30 and Honda HR-V as rivals.
The new Virtual Cockpit System places an 8-inch digital gauge cluster and an 11-inch central touchscreen behind one sheet of trapezoidal-shaped glass.The brand’s new long-standing tri-shield badge appears for the first time. The refreshed ‘24 Encore GX has a new hood, grille, and fascia, redesigned LED lamps at the front and rear, and a new font for the Buick name.
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